Not Everything Has to be Mad!

Does anyone else find it annoying that everything in March is now "mad?" Among many others that I can't remember, here are just some examples of things that have (locally) gone crazy in the third month:

Starch Madness (at the local dry cleaners)
Legends Madness (new rent specials and events at a nearby apartment complex)
Tech Madness (something to do with something at the campus bookstore)

I really wish I could remember even more, but I'm losing my mind. At first, I thought it was due to our culture's fascination with alliteration (March Madness), but then some of the examples only work because of internal rhyme or a vague reference to the NCAA tournament. Either way, my rationalizations have yet to stop this "madness" madness from annoying me.

Can we just let March go back to the same normal month it used to be? Or, at the very least, personify other months--"Jacked January"(a big hit with the Monster Energy crowd), "Fucked February," "Appalling April" and so on--so this annoying sales gimmick can at least be consistently annoying?

While the BCS has its own problems, one thing that can be said about it is that it isn't mad--and I kinda like it that way!